However some good questions have arisen about why this may not work. Tony Orlando wonders how they will be able to make a profit off of delivering? This makes me wonder if they will have to charge a delivery fee or if they will have to make their products more expensive? Which leads to wether or not costumers will still want to have drinks delivered? In my opinion this is something that could make or break the delivery process. Even though I would love to have my coffee at my doorstep I wouldn't want to pay a $10 delivery fee for a $3 drink.
Starbuck's Coffee |
Starbuck's Frappuccino |
Others make points about how this can really work. David Beirnbaum makes a good point about how for most people Starbucks is an addiction and people will love that they can have their addiction at their doorstep. My own mother is proof of that. When I told her about the possibility that Starbucks could deliver to our house she could not have been happier. Even with some of these problems I believe Starbucks will make delivery possible, because it is a step forward that could really benefit the company.
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