Subway has always been one of America's top food chains having 43,945 sandwich shops in 110 countries. However, in the last year Subway sales have declined 3 percent ($400 million). So why is it that their sales are declining?
Subway used to to be known for offering the healthiest fast food at great prices. Now Subway has some competition: Chipotle Mexican Grill and Firehouse Subs. Both offer healthy build-your-own meals like Subway, but their options seem to be fresher. As a consumer I would prefer to see my deli meat freshly cut in front of me rather than peeled off wax paper. Subway still uses microwaves to heat their food, I would prefer a steamer. Subway hasn't evolved to be in line with what Americans see as healthy. In my opinion Subway needs to work harder to maintain their label as a healthy fast food. option.